In an interview on my podcast, Trish Saemann offered this advice to future business owners. “Get comfortable with discomfort.” How an entrepreneur navigates that discomfort often determines success or failure. But when there are comfortable days (and there will be from time to time), that’s what inspired this week’s big idea: that’s a great opportunity to practice embracing discomfort.
Take one action that makes you uncomfortable on some of those comfortable days. You may be avoiding these actions due to a fear of failure or rejection. For example, you might contact a “big-fish” potential client, start a long-overdue conversation with a team member, or be vulnerable with someone you trust about something you fear. On some days of comfort in your business, take one action you know will push you outside of your comfort zone.
Elevate Your Business
By doing uncomfortable things when things are good, you’ll expand your capacity to successfully handle the discomforts of business ownership when those situations arise. On the other comfortable days, appreciate that comfort – you and your team have earned it. This practice will build a culture of resilience and appreciation in your company, which can help elevate your business.