Sometimes it is unsustainable growth that makes the top of the list for business mistakes. Dennis Consorte of Consorte Marketing made that mistake. “I grew my digital marketing consultancy too fast and tried to do too many things at once. At my peak, I had an office full of employees, more clients than I could serve effectively, and no time for anything else. I positioned myself as the main point of contact on all of my accounts, and communications became overwhelming.”
Dennis burned out, and subsequently took two years off, but it was worth it. Having learned from his business mistakes, he says, “Now I have a much more manageable book of business, and I work with contractors on an as-needed basis rather than maintaining a full-time staff. I’m much happier today and much more intentional about the clients I select and serve.” I know a thing or two about the benefits of burnout, as well.
He also mentions his peer network as a key to his current success and happiness. “The peers I look for are in the same or similar line of business as I am. To someone from the outside looking in, these peers might look like competitors – but they aren’t…They help me be more efficient in finding answers and I can reach out and talk to them about things like market conditions and what they’re seeing in specific areas of their business, like sales or hiring talent. They help me grow but also help me check myself before I wreck myself. Who doesn’t need that?”