Your initial reaction to that question might be, “Both. I have to do both.”
But the more I thought about it, and as I examined my place in my current business, the more I realized doing both is exhausting.
I have been writing about burnout lately because I went through a hard time a few months ago. I am now suspicious that THIS is when business owners get burned out. They get to this point and must decide to focus on only one but choose to continue doing both because they feel like they have to. If you’re reaching this point, you need to pick a lane.
Stay in the growth areas and start grooming another person to become the person who builds the team.
– OR – Build the team and delegate the sales and growth of the business part to another person.
Those changes won’t happen overnight, but I think this is one of the secrets to how business owners protect themselves from burnout AND grow their businesses. Picking one of those options, when it’s time to do so, and then staying in that lane.