[00:00:00] Julie Bee – Host: Welcome back to they don’t teach this end business school where we discuss the behind the scenes realities of being a business owner. I’m Julie B. And I truly appreciate you tuning in today. Today’s interview is with Jenny Motz founder of moving ideas, and I know we’re gonna have a really. Fun and insightful conversation today about lessons that she has learned on her own business ownership journey.
So Jenny, welcome to this show. I’m really glad to have you
[00:00:38] Jenny Moates – Host: here today. Thank you so much, Julie. And I am so excited to be here. I’ve really enjoyed getting to know you over the last couple of months. And so thank you for having. Yeah,
[00:00:50] Julie Bee – Host: absolutely. So let’s just start out with a, why don’t you give us a brief overview of your company, moving ideas and also what your role [00:01:00] is in the business today?
[00:01:01] Jenny Moates – Host: Sure. So moving ideas is a brand marketing. Firm, what you might consider a traditional agency. We, we do pretty much just about all the traditional agency things outside of big TV and PR. Those are things that we don’t do, but we actually do have relationships with folks in those industries. So we’ll bring people in, but essentially my role as creative director actually has a fun title, chief possibilities officer and my business partner.
Has one, two that is really fun. Hers is less fun, but very important. It’s chief reality officer . We essentially keep each other in check on the regular. It’s really good for our clients actually, because I can sometimes be in the clouds and she is very much rooted in reality. So, so we, we are a good combination for each other, but, uh, but yeah, so we love helping brands.
We, we love building brands. We love [00:02:00] extending existing pop, you know, well known brands like the, you know, brands you’ve heard of every day. And so we get to do all kinds of fun things here and everything from video to print to digital, you name it. So it’s,
[00:02:16] Julie Bee – Host: it’s funny, you mentioned that, you know, you’re the chief possibilities officer and your business partner is the chief reality officer.
And I would guess that she may think her job is more fun than yours, because if I’m I’m betting, you are the visionary, but she is the. Activator or the do or the one that makes sure things gets done. And that’s what she actually prefers to do.
[00:02:37] Jenny Moates – Host: Oh yeah. I mean, it definitely plays into our strengths a hundred percent.
In fact, I’m just, so I, I tell her all the time, I wouldn’t wanna do this business without you. cause I need you. Yeah. And the same would be said, you know, there’s so many things that she doesn’t enjoy too. So, but collectively we love. Helping our clients achieve business goals because, you know, at the end of the day, that’s kind of our [00:03:00] job.
So, you know, and, and, and it’s not just the two of us. We actually have a lot of folks that we bring in. We call them specialists, consultants. Mm-hmm , but, you know, designers, writers, yeah. Video producers, the like that come in and, and support us. But, but yeah, it, it is, it’s a good balance in roles.
[00:03:19] Julie Bee – Host: so, Jenny, what is your favorite part about being a business
[00:03:24] Jenny Moates – Host: owner?
There’s so much that I love about it, so I think it’s hard to kind of nail down a favorite. I think my favorite part is. that it can be anything that I really want it to be. You know, I have that autonomy to create, and I’m ultimately a creator. I’m more on the design and creative side is my background, but I love being in that creator seat.
And I love working with very talented people that can just create cool things for our clients. And so for me, it’s. [00:04:00] Being the ultimate creative in that.
[00:04:03] Julie Bee – Host: Yeah. And I think that, that the autonomy, no matter. What kind of autonomy, you know, whether it’s creative or, you know, just freedom of schedule or, you know, all of those things that you kind of get that come along with being a business owner.
That’s, that’s usually one of the, the, the big favorites. I know you have a team of people and you just, you just mentioned kind of seeing what they’re able to create. Can you talk a little bit about the importance that you’ve seen over the years of having those key employees? Those people you can just rely on no matter what, just the importance of that for a business owner.
[00:04:38] Jenny Moates – Host: Yeah, absolutely. So really in my opinion, no good business is without a great group of people, honestly, and it’s a community at the end of the day. We, I have relationships with folks that we work with regularly that have been going strong now. Close to 18 years. [00:05:00] And those are, you know, they become like family to you.
My, for example, Chris, he’s our digital unicorn. Um, he’s sort of the, I call him, he, he laughs when I call him a unicorn, but he is cuz he is both technically savvy and he’s a great designer. So I can. I can hand something off to him from a digital perspective, if he’s designing a website or something and he just gets it and runs and it’s beautiful and it works well.
And it, it is out of the park. So having fo having those relationships, I think has been. key to us being successful. And it’s interesting, cuz I have had very few folks come along that we’ve worked with that we haven’t had that mm-hmm and those are pretty short lived experiences, but the other ones are very long lived and that’s what makes it fun.
Mm-hmm I mean, we have so much fun together. What are some
[00:05:56] Julie Bee – Host: of your most proud moment? Maybe, [00:06:00] maybe over the past year or two or three that you, you know, looked at your team and you’re like, man, I’m just, I’m so proud of my team for doing, you know, this or that or the other. Can you talk about some of those proud moments that you’ve experienced?
[00:06:14] Jenny Moates – Host: Yeah, absolutely. So I’ve had a ton, one I’ll talk about is a positive and the other one was a response to a negative, which I think is also very important. The first one is that we had a client a couple years ago that was launching a university and they weren’t sure if they would even fill their first cohort when the registrations went out and we had done all the, the brand work, all the marketing campaign work, and then all the execution leading up to the first registration of the first cohort mm-hmm and.
Not only was it just so, so well done and so creative and so impactful that to this day they have waiting lists. And that was only two years ago that we started that [00:07:00] project. Wow. Um, the first cohort filled within days, the second cohort was quickly filling up after that. I actually have case study on that because it was, it was such a great combination of.
So many different things coming together that, and then literally two years after we did that, the company got bought by a global company. Mm-hmm, just because of that effort. So wow. Which I kind, we kind of kicked ourselves because we’re like, okay, now we’re kicked to the curb. Because they just got pulled in by this big global company, but we did well yeah.
For them. So, so that’s one example really love that it was actually called TMF university was the name of it. And, um, They, they train on like trial master files that take clinical research to, to be approved. Yeah. So it’s really interesting. Anyway, the other one that I was super proud about was, and this one actually brought me to tears [00:08:00] and, and quite frankly, the whole team mm-hmm , but, um, couple years ago, during the pandemic, we were let go by one of our biggest clients and.
Told that, you know, you’re too small, we’re bringing a lot of things in house. So we weren’t a big, you know, New York agency and they, it had was kind of our time to be on the chopping block. Mm-hmm well, we had supported this client for 17 years. So you can imagine that was really yeah. Tough pill to swallow.
And we had several things in motion. We had, we had 17 years of archived materials. Yeah. That had to be transferred over. I mean, we had a lot. And so
[00:08:38] Julie Bee – Host: when you have a client that long and you’re, you’re. I’m sure you were already, you were also thinking, you know, probably at least three years ahead for a client of, of that kind of tenure.
Yeah. So yeah. You also had that like thought leadership that you were already doing for them
[00:08:53] Jenny Moates – Host: too exa. Yeah, exactly. I mean, you’re invested at that point. Oh yeah. But, and they were very [00:09:00] successful in all the things that we did, but. So we, we knew, okay. That this is happening, you know, nothing lasts forever.
Mm-hmm so you sort of thank your lucky stars that, okay. Well, this was a great run mm-hmm but, but what I’m most proud about is that we, it took us the better part of the summer. So that happened in April 4th of 20. 19 and then no, 20, 20 April 4th, 2020. Yeah. And the world shut down. Mm-hmm yeah. And it took us the better part of that summer to get projects completed, files, transferred, that sort of thing.
Mm-hmm and, you know, kind of from the beginning we had said, look, you know, this stinks and it hurts, but we’re gonna do just as good a job leaving as we did for 17 years. And that’s just who we are. A lot of agencies in that same situation might have been really bitter and not done a good job and just kicked and screamed and just had a bad attitude about it.
All mm-hmm is very tempting. Trust [00:10:00] me. Mm-hmm . Yeah, but , but that’s not who we are and we serve a much. Bigger power. We serve God. And so we were living by his principles. And so we said, we’re just gonna go out the right way. And so the end of the summer, we literally hit the button on the final files and we all just kind of looked at each other and went, okay, that’s it.
And within an hour, we received a phone call from the woman who was in HR, who was. put in charge of essentially letting us go and transitioning us out. Mm-hmm and she just said, look, she said, I’ve made a decision. I’m not sending you a termination letter. She said, I, in the 10 years that I’ve done this.
I’ve never seen an agency perform and behave the way that you did in this situation. And your work is a hundred percent quality. And even though I’m supposed to let you go today, I’m not sending you that letter. Wow. And [00:11:00] so, you know, we have not done work for that client since, but that was a very proud
[00:11:05] Julie Bee – Host: moment.
It’s amazing how some of our most proud moments as business owners come from. Times like that really hard and scary times. I, I know the client you’re talking. Because we’ve talked about that offline and , you know, I, I can, and I know kind of a little bit more about the impact it had on your business. So I can only imagine, you know, what you were, what you personally were feeling internally, and then to be able to, to.
Just assuming to be able to, you know, separate or rise above, I guess is probably a better way to say it. Any of, any of those, you know, negative feelings and just taking it for, you know, we had a great client for 17 years and we’re gonna finish just as strong as we started basically. And even stronger probably because you knew ’em so well that yeah.
To get that, you know, basically a testimonial from. The client that fired you is, is really impressive. [00:12:00]
[00:12:00] Jenny Moates – Host: Yeah. And I was just so proud of my team because that wasn’t me. I mean, that was like 10% me mm-hmm , but it was, you know, 90% my team and it was a bunch of people pulling together and, you know, I just, I looked at everybody.
I was so proud of everybody and I just sent everybody a message after it all kind of happened, cuz we were all in different places and just said, here’s what happened, but just know. You know, we did, we did the right thing. Mm-hmm, all the way up to the end and that, and that, that makes you really proud and it, and it also makes you feel like, Hey, These are the things that define who we are.
And I know that we’ll be fine because this is who we, so Julie
[00:12:43] Midroll Spot: has spoken to countless organizations for 13 years on topics, including leadership management, employee engagement, and morale, workplace culture, small business ownership, and entrepreneurship. If you’d like it engaging relatable and inspiring speaker for your next [00:13:00] event, book, Julie, to speak to your.
[00:13:05] Julie Bee – Host: Hey, this is Julie B and you’re listening to, they don’t teach this in business school today. I’m here talking with Jenny moats from moving ideas. And we were just talking about a really challenging client transition that she had, but how proud she was of her team. And Jenny, one thing that I just, I love talking about, you know, leadership, culture and team, but one thing I like to ask business owners on this podcast is do you, do you ever have things that.
You, you know, job descriptions or, or tasks that you just you’ve tried to outsource for, but just kind of keep landing on your plate. I’m just curious, cuz a lot of business owners, you know, I, I just wanna hear what you have to say about that question. Ah,
[00:13:48] Jenny Moates – Host: that’s a tough one. So I’m a, I’m a creative director.
and, you know, brand strategy is kind of in my, my baby. And so that always sort of lands back on my plate just [00:14:00] because I like to take ownership of it. And it’s, you know, I, I have a hard time letting go. Let’s be honest. And I’m a little bit of a control freak, and I’m sure a lot of business owners are so mm-hmm but probably the other thing is new.
That is tough business development. I, you know, we have tried. Having other people help us with that. And, but ultimately it’s those it’s, it’s cultivating new relationships for the business. Mm-hmm , um, that ultimately ends up on, on my plate. And I think it’s more that I just take it and, and also my business partner, too, both of us mm-hmm as business owners.
That’s just, I don’t think you can ever really get away from that.
[00:14:41] Julie Bee – Host: Yeah. It’s and it’s interesting because. When you get to a certain point in owning a business, I think, you know, most business owners start to think about like succession planning or selling or, you know, some type of exit strategy. And when you talk to business brokers or people who, you know, are, are, they do [00:15:00] this, they’re basically, they do that for a living.
They help people buy and, and sell businesses. The one thing they always say is that you can’t, you personally, the business owner, it’s really hard for you to be involved in the business in any way and actually sell it. And the ones that I’ve talked to have actually included business developments, part of that.
So it’s, it’s, it’s, it’s a hard struggle business development is probably the. The most frequent answer to that question. And I’ve struggled with that too. So,
[00:15:28] Jenny Moates – Host: yeah, that’s a tough one. And, and just because, I mean, I don’t, honestly, I don’t know that anybody that ever works in your business ever is PA as passionate about your business as you are, I think, or understands it as well either.
Yeah. Like, you know, I think, I think you can groom people for that. Mm-hmm but I agree. And selling a business, you can’t sell yourself.
[00:15:49] Julie Bee – Host: Yeah.
[00:15:51] Jenny Moates – Host: so I might be in
[00:15:52] Julie Bee – Host: trouble. Yeah, I know. And you know, I have this conversation with business owners. Yeah. And that are, and it’s usually, you know, [00:16:00] business owners like us that are in, I think it’s really hard in the B to B services world, because you are your business and you, yeah.
Like a lot of the times, the reason people hire your company, even if you’ve been doing it for 10, 20, 25, 30 years is because. Of you and it’s, that’s a real challenge to overcome for sure.
[00:16:21] Jenny Moates – Host: Yeah. And I, and honestly, I never set out in this business to. make money and sell and become this giant mogul of any kind.
I, I really did this. I really started this business. Gosh, I don’t even know 2005 with that idea that this was going to be a lifestyle that I would choose for myself. Mm-hmm and, and I think ultimately my business partner feels the same way cuz we have, we had small kids and you know, mm-hmm we wanted to sort.
Structure things, how we wanted to and, and be there as parents and kind of have the best, both worlds. Yeah. So [00:17:00] my, my reasons for starting it are weren’t really just to create an invent, a widget and then make millions mm-hmm there you go. Although I’m not opposed to that. I’m really not. Yeah. I
[00:17:11] Julie Bee – Host: mean, yeah.
You know, let’s be real. I think it’s funny because a lot of business owners, I, I don’t know, like. Five years ago, I feel like there was this massive movement about talking about how you’re not in business. To make money. Like it wasn’t even just, I’m not in business to just make money. I heard a lot of businessmen say I’m not in business to make money.
It’s about more than that. And I’m like, I was always like, yeah. And you have to make money, but you are. Yeah. But you are like, cuz if you weren’t then why, why would anybody do this? If they weren’t in it to make at least, you know, part of the reason, you know, you have to make money to live. And it’s just, it’s a funny conversation to have with, with other business owners about that specific, like, thought that that was going on at that time.[00:18:00]
[00:18:01] Jenny Moates – Host: Yes. Go ahead. Mm-hmm no, I was just gonna say, I would love to be independently wealthy, to never have to make money, but yeah, great.
[00:18:10] Julie Bee – Host: So, Jenny, one thing I wanna ask you about is have you ever experienced burnout? In business. And do you have any stories you can share? Cuz it’s something that I think I don’t think gets talked about enough, especially in the entrepreneurial world, in the small business ownership world.
And I’m just curious if you have any stories to share along those lines.
[00:18:33] Jenny Moates – Host: Absolutely. I mean, I think I’ve definitely been in periods of burnout where I didn’t even know what was happening. Uh, you know, I can look back now and go, oh my goodness. Like that was really bad. I was working on stuff constantly sort of on the edge of, you know, just on the edge.
[00:19:00] Like, you’re just feel like you’re on this Razor’s edge about everything all day. Yeah. And I think what really did it for me, I, I recently. Taking a vacation. And I thought, you know, do I even need this vacation? Like this? Vacation’s like, I feel like my life is a vacation. Like I’ve got, so my, my life is so good.
I can’t complain. But I remember times in the business, probably six, seven years ago, maybe, um, where. that vacation was like oxygen. You just, you were counting the minutes till vacation. And when you went on vacation, you were just like, you felt like a prisoner who had been released for the first time.
Like, and I, wow. And I, I, I know that I was definitely in burnout mode then. Yeah. Because why would I feel that way? About a, a week of time? Outside of work. So [00:20:00] I, but I only, I only can identify that going, looking back because mm-hmm at the time you just feel like as a business owner, you do what you have to do.
Mm-hmm like there’s. there’s no working nine to five mm-hmm like you just, if a client needs something and you, you have to do it at midnight, you do it because that’s what you do. Yeah. And there were a lot of things like that. And I know my business partner dealt with a lot of anxiety around a client that we had that was literally just super mean to her and would try to, you know, upset her on, on the regular mm-hmm and, uh, and she was more client facing than me.
And it. Really unfair. So, so yeah, definitely. But I think you learn a lot of lessons when you kind of come out of that, that you don’t, you won’t repeat those same things. You’re not gonna overcommit. And there’s a great in, I think it’s good to great is the book, but it talks about more businesses die of ingestion, then they do starvation [00:21:00] mm-hmm and I can see why.
[00:21:02] Julie Bee – Host: Yeah, because that, I mean, that, that statement of. You’re going on that vacation was like oxygen. Mm-hmm that hit me hard because that is what it feels like. What’s interesting to me though is, and, and hopefully like when I, when I’ve had that happen, when I go on vacation, I, my issue was, it would, it would take me like if I went on a week long vacation, it would take me.
Three days to get into the vacation and you know, to get out of work mode and to actually get into the vacation. Yeah. But I think what’s really important is if you feel that when you’re going on vacation, then while you’re on vacation, you, you’ve got to think about. Something to change because yes, obviously coming back and doing the same thing, isn’t sustainable.
I say all the time, vacations don’t fix burnout. They just don’t. [00:22:00] No, , they’re a break from the burnout basically. You know, you gotta get to the point where vacations actually, you know, like you said, do I even need to be on this? Well, maybe not that far, but do I even need to be on this vacation right now?
You know? Yeah. When you’re, when you get to that point, you know, you’re, you’re Handl. You know, your stress and your workload pretty well, but yeah, that whole, it was like, you know, it was oxygen is a really good way to, to know that you’re burned out.
[00:22:27] Jenny Moates – Host: exactly. And I think, I think that the vacations were always good for kind of resetting and, but, but I’d still, we’d still come back to the same workload.
Mm-hmm you can. There’s only so many ways to balance that. So I, I just think probably one of the best things that happened was that the pandemic happened and it made us stop and it, it pulled some things away and helped us to refocus and look at what, what was healthy and what [00:23:00] wasn’t. And since then, I mean, honestly, like I said, I was just looking, thinking about this last vacation I took, which was in may.
Mm. And I’m like, do I even need a vacation? Like it, it’s not about need, but yeah. You know, It was
[00:23:14] Julie Bee – Host: so I gotcha. You’re listening to, they don’t teach this in business school. And I’m the host, Julie B today. I’m here talking with Jenny moats from movie and ideas. And Jenny, I just have a couple more questions for you.
The first one is. How do you define success? Hmm,
[00:23:32] Jenny Moates – Host: that’s a great question. That’s a tough one. I think obviously I think everybody defines it differently for me personally. I define success in a couple ways. Am I, do I have contentment joy in what I’m doing? And then secondly, am I making a difference for, for my client, to me, that’s success, you know, I love [00:24:00] design and, and brand and all that kind of stuff.
And I love creating cool things, but if it doesn’t really help my clients, then that’s not successful. Mm-hmm .
[00:24:10] Julie Bee – Host: But how do you know when you have contentment and joy? Like, what are like, what does that look like for you and your work? Just. You’re excited to get up in the morning and go to work.
[00:24:19] Jenny Moates – Host: Yeah. Yeah. So when I was, gosh, when I was 17, I took a job as a waitress at this one restaurant.
Really great, nice restaurant in Daytona beach called the chart house. It was like the place in all of Daytona to work, cuz it was the nicest restaurant and it was, you know, good money. And I was in college. and I’ll never forget. I had a manager when he hired me, he sat me down and he said, look, he goes, if you ever wake up in the morning and you don’t wanna come to work, then you’ll know that this isn’t really where you belong anymore.
And that really stuck with me like for years. I mean, you’re talking, gosh. [00:25:00] 35 years ago. Mm-hmm and, uh, I’ve always felt that way. You know, if you get up in the morning and you don’t wanna go. or you even have any kind of thought about like, I’m not enjoying this, but I do. I, I, I really do genuinely like, love what I do.
I love getting to do it with my best friend of gosh, we’ve known each other since we were 15. Wow. So a long time mm-hmm and I get to do it with her and then I get to do it with these other, just amazingly talented people. And then on top of it, It, it gives me the, the lifestyle to be a good mom and a good wife and partner.
And so all of that combined just makes me content and, and it’s not without its problems. Don’t get me wrong. I mean, business ownership is, is challenging on many fronts, but, and I, I didn’t use the word happy on purpose because happiness is one emotion, but contentment and joy is just something that you find mm-hmm even when you are going through struggles.
And even when you are challenged with [00:26:00] things,
[00:26:01] Julie Bee – Host: Yeah, it’s contentment and joy have a, there’s a different perspective you have when you have those things, you know, happy is kind of a surface level emotion, but contentment and joy is deep down in your bones type of emotion. Yeah,
[00:26:15] Jenny Moates – Host: it, it, that’s the that’s to say, you know what?
I’m, I may not be having a great day, but I have a great life.
[00:26:20] Julie Bee – Host: Yeah. exactly. Yeah. Life is good. Like life is, life is pretty da one. Good. For me, even though maybe today was a crappy day, tomorrow’s gonna be a better day for sure. Like that’s for me as a business owner, you know, I, it’s not every single Mor I mean, most mornings I wake up and I’m like, yeah, I get to go do that thing today.
Like, I’m excited about getting this thing or that thing done. And I, and I have mornings where I’m like, Ugh, I don’t wanna get up and have that conversation that I have to have today. I kind of, no matter what I’m doing at the end of the day, I feel some type of joy or, or contentment at least with, with what happened during that day.
And I think that [00:27:00] that is yeah. A very good way to define success for
[00:27:03] Jenny Moates – Host: sure. Yeah, definitely. And even just one good thing can make your whole day that’s right. You know, a, a call from a client that says, man, I loved what you did here. Or Hey, you know, we got this XYZ thing happened or, or mm-hmm, an employee writes you a note and says, Hey, thanks for being there for me.
You know, like it can be just one small thing, but yeah, it’s, it’s a good life. Not a good day necessarily. Yeah. That’s
[00:27:29] Julie Bee – Host: right. So Jenny, listen, as we are coming to the end of this interview today, I have one other question for you, and it’s kind of centered around the, the whole concept of this podcast, but what is the one thing that you would, would recommend business schools teach to future business owners and entrepreneurs?
[00:27:50] Jenny Moates – Host: Gosh, you I’ve I’ve often thought about. Going back to college and teaching what I do, which is branding design, [00:28:00] that kind of thing. I’ve often thought that there needs to be a class that teaches PE young up and coming talented folks about your client’s business goals. Like what what’s important to your clients.
You know, I, I learned a lot about being a designer. I learned a lot about creative. I learned a lot about technique and mediums and, and advertising mm-hmm and all of it. Mm-hmm but what nobody ever taught me was. How to understand what my clients are going through, how to really get in, dig in with them and go, okay, what are, what are your challenges?
What are your business needs? What are your business goals? And how can I be a part of that solution with what I do? I think every business owner can do that. And I don’t think that’s something that you learn in school. You really don’t because you’re TA you know,
[00:28:59] Julie Bee – Host: And I even [00:29:00] went to business school and I can tell you, they , they didn’t teach that.
Yeah. Even in business school. Yeah. It’s one of those things where. And I often have this conversation with, and, and it’s, it’s often, and, and a lot of the times in the marketing industry, you know, brand is important logos, all of those things that kind of signify what, what your brand is, those are all really important, but.
That may not be the thing that solves your client’s challenge at that time. And that’s, what’s actually important. And you have to be able to, you might be the best graphic designer in the world, but that may not be the thing that the client actually needs. And that’s a hard blessing exactly. To learn. And I think it is something you learn through experience for
[00:29:42] Jenny Moates – Host: sure.
Yeah, absolutely. And, and just being of value to others, you know, I didn’t really learn that until. Like 2012. When I started, I, I wrote a book called 50 coffees and, and it was all around like having coffee with 50 people that [00:30:00] year and meeting 50 new people in Charlotte and in the community. And I didn’t really learn that really until I met with those people to know, okay.
Being in community with others is about being of value to other people. It’s about how can I make a difference for somebody else? It, it could be through an idea. It could be through, you know, advice or whatever that looks like. But mm-hmm, being of value to other people was something I had to learn on my own.
[00:30:36] Julie Bee – Host: And I think we’re gonna end with that. so Jenny listened. That was great. I I’ve really enjoyed this conversation and I know the business owners listening to this are gonna really, really get a lot of good stuff out of this. I just wanna thank you again for being on the show today.
[00:30:51] Jenny Moates – Host: Thank you for having me.
Love this conversation. This is gonna, this is be the one thing that I, at the end of my day, I can go, but I got to talk to Julie today and that [00:31:00] was awesome.
[00:31:02] Julie Bee – Host: I appreciate that. And that is a wrap on this episode, be sure to subscribe so that you don’t miss out on future episodes. I’m Julie B and they don’t teach this in business school.