I share that example to illustrate how important our words are to our teams and those we lead. I’m sure he said that word repeatedly to the team leading up to the game. It was probably ingrained in their minds. Kirby Smart was probably tired of saying it.
Here’s the lesson – When you are tired of saying it, it’s probably just sinking in for the rest of the team. Repetitive, simple, and concise words win when talking to our teams about the big-picture goal.
In Georgia’s example, the goal was to win the championship. How? Aggression.
I am not a shining example of this. I tend to ramble or go on tangents. I’m a podcast host, after all. Part of my job is to dig into answers to questions and get to the really good stuff. And there is always a place for back-and-forth conversations and discussions, brainstorming ideas, getting to know people, and learning about them.
But I’ve learned over the years when you’re delivering a vision, mission, or a very important statement – keeping it short and simple is the best way to go.