Over at my company, BeeSmart Social Media, we saw one of our clients really get caught in the middle of an abdication storm – and we got wrapped up in it with them. This client was abdicating responsibility to her employee without a clear guideline as to who was going to review the work we were doing for this client, and when that review would need to be done. The employee didn’t know one key element of that approval process, and the owner had completely checked out.
We got the greenlight from the employee to post something, and a day later heard from the business owner, who was upset about the post going out. It was content that should never have been approved because it could have potentially cost our client their customer.
The business owner was REALLY upset at us – we almost got fired. But we had gotten approval from the person whom we thought was supposed to give us approval. After pausing for a moment, the business owner, thankfully, owned that mistake and realized it was their responsibility. We worked it out, and have moved on, but that was a tense moment in our working relationship.