I knew my 2023 word of the year would be a challenging one to identify. For the past three years, I have been building something. Working on something new – a new service, a new business, a new brand. I’ve been making a personal brand as a public figure.
2020 Word of the Year
This all started in January 2020, before Covid hit us hard. I went into that year with my word of the year being “Manifest.” Looking back, that’s precisely what I did – I manifested a change for myself and my companies. While it didn’t manifest exactly how I thought it would, a significant change happened in all areas of my life and work in 2020. That was the year I started podcasting, leading to numerous opportunities and changes.
2021 Word of the Year
In January 2021, with so much uncertainty still surrounding us, I needed a little magic in my life. My word of the year for 2021 was “Believe.” 2021 was the most challenging year I’ve endured in business since starting in 2008. I went into the year believing anything was possible; at the end of the year, I was grasping at straws to believe in myself. I went through a major burnout. I stopped networking. I continued to stay in the shelter of Covid because I was not in the right frame of mind to be around people. It turns out I was starting the internal work.
2022 Word of the Year
With how 2021 played out when January 2022 rolled around, I decided to keep my word of the year, “Believe,” for another year. The first half of the year was spent stripping away a lot of noise, writing a book, redefining my core values, and realizing that I have a lot to offer the business community (and the world). The second half of 2022 was spent figuring out ways to monetize all that I offer, embodying core values, and reflecting on the journey I’ve been on—believing in myself and betting on me.
In October 2022, when I started thinking about my 2023 word of the year, I knew it had to change. I no longer needed an entire word to believe in myself, to find that confidence.
Don’t get me wrong; there are still days when I think, “I can’t do this,” but I’m quick to check those thoughts.
I’d also been hunkered down in my home office for almost three years. I had not gone to a networking event with my new offerings. I had done a few in-person speaking engagements and virtual networking events, but I had this burning fire in my gut. I need to get out there again but as my new brand. I wanted to come out (for the 2nd time in my life) as who I am and the true value I can offer.
It was time for me to EMERGE.